In a blaze of color, ALDAU Development celebrated the first edition of ALDAU International Art Festival (AIAF) in the jewel of the Red Sea, Hurghada, held under the auspices of the Ministry of Tourism & Antiquities and the Red Sea Governorate, as an initiative to boost the tourism scene, value the importance of art and appreciate its role in our society to be a global destination for creators.    

The festival was organized by ADD Art, an art subsidiary of ALDAU Development, member of Sami Saad Holding, with the presence of the Minister of Tourism and Antiquities, his Excellency Ahmed Issa, the Red Sea Governor, Major General Amr Hanafi and the Chairman of ALDAU Development, Eng. Bassel Sami Saad, during this special event, along with key personalities, influencers and media representatives.