ADD ART, An Art Subsidiary of ALDAU Development Launches The First Edition of ALDAU International Art Festival in Hurghada This October

ADD ART, An Art Subsidiary of ALDAU Development Launches The First Edition of ALDAU International Art Festival in Hurghada This October

In support of the arts, ALDAU Development celebrates the first edition of ALDAU International Art Festival (AIAF) in Hurghada, with a groundbreaking program consisting of art workshops, a stellar opening ceremony and an exhibition bringing together talents of the world.

The event is held under the auspices of the Egyptian Ministry of Tourism & Antiquities and organized by ADD Art, a newly established subsidiary of ALDAU Development; the first of its kind in the local art scene to be founded by and within a corporate body. ADD Art aims to be a key player by adding value through art to the company, its’ clients and artists.  

For its first edition, the art festival will kick off with a week-long workshop from September 22nd until October 1st, bringing together over 30 artists all the way from the USA, Jordan, Tunis, Jordan, Uzbekistan, Turkey, and Egypt working side by side in Red Sea’s ALDAU Art Promenade, to engage in cross-cultural dialogue and produce iconic artworks. The artworks will be revealed at ALDAU Exhibition Hall, and welcoming visitors and tourists alike from October 2nd until October 7th.

The festival's theme is inspired by the Red Sea’s historical role in international trade, exploration, and international expeditions. The festival’s theme also draws on the knowledge that ALDAU (Al Dhow) was a traditional Arabian sailing vessel that served in trade and achieved cross-cultural exchange.

The official exhibition opening will be attended by key public figures, featuring a special live performance by the Egyptian legendary composer Omar Khairat in a celebration of creativity and arts at The Arena.   

Positioning ALDAU International Art Festival as the main event that will soon make Hurghada an artistic destination, ALDAU Development continues to contribute to the importance of art and culture through continuous initiatives. 


ALDAU Development, member of Sami Saad Holding, has pioneered in the delivery of best-in-class hospitality and residential properties in Egypt and abroad for the last twelve years.

With its keen understanding of the market and its ground-breaking experience, ALDAU Development has successfully owned, developed, and managed the portfolio of award-winning resorts, hotels, conference center as well as residential & commercial projects.

ALDAU Development hospitality division currently operates in 3 destinations; the quality leading hospitality complex Steigenberger ALDAU Resort which comprises of three 5-star deluxe properties in Hurghada, the contemporary Holiday Inn London west in London and the ultra-modern Hyatt Regency Cairo West in Cairo. ALDAU Development Real-estate division has earned an unparalleled reputation for bringing hospitality excellence into residential & commercial projects including ALDAU Heights, ALDAU Strand; both residential compounds launched in 2015 & 2016 respectively. As for the commercial projects, ALDAU Village mall is now operating and welcoming visitors in Hurghada, in addition to C’West in Cairo which is set to launch soon. We are introducing one of the finest residential projects, Cairo West Residence, which will introduce a new meaning to luxury in the coming period. 

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