Harnessing the Power of Repeat Business: A Hotel's Secret to Success

In the hospitality industry, all of the returning customers who demonstrate their love and loyalty to a hotel by choosing it without hesitation, leaving glowing reviews, recommending it to all of their friends and acquaintances, and talking about it to everyone else are referred to as “Repeaters”. Repeat business is vital to the travel sector, especially to hotels. Studies have indicated that a majority of any business income originates from content consumers who consistently select the same brand. Furthermore, a recent study conducted on spa hotels discovered that over 75% of all visitors were repeat guests.

Since delighted repeat visitors can influence new customers more effectively than any advertising campaign, repeaters can become powerful advocates for any hotel. Their endorsements and reviews have the power to improve any hotel's standing, draw in more business, and raise occupancy rates even higher. According to consumer insight company, Nielson, 92% of consumers say they trust recommendations from friends and family above all advertising.

Repeaters Rejoice: Unlocking Exclusive Offers and Upgrades

Let's now turn to the repeaters' side and demonstrate the advantages of belonging to them. Repeaters are more likely to use the hotel restaurant, feel secure in the quality of the food provided via room service, and use any other paid amenities. Additionally, they frequently receive preferential treatment in the form of upgrades, complimentary appetizers with dinner, or exclusive offers from the hotel's restaurants and spas. The best part is that the hotel goes above and beyond for repeat guests, so you frequently receive these benefits without having to ask.

Finding Home Away from Home: The Emotional Connection of Returning to a Familiar Hotel

Honestly, returning to a familiar hotel feels like coming home, as you have already developed a deep emotional connection to the place. The odds that you will have an unsatisfactory experience are lower. You are familiar with all the locations, including the nearest bathroom and the concierge desk. You are also more likely to find your kind of people when you get there. You can try new aspects that you might have overlooked on your previous visit. Stated differently, guests who enjoyed their last vacation are more likely to enjoy it again.

Why Being a Repeater at Steigenberger ALDAU Resort is a Game Changer

Now, allow us to clarify that being a repeater at any hotel is one thing, but it's quite another at Steigenberger ALDAU Resort. Being part of the "ALDAU Select" loyalty club offers several benefits, including amazing room and suite discounts and additional free nights, as the Resort’s repeaters receive one free night for every amazing ten-night stay.

Moreover, you will be offered as many spa treatments as you like to help lift your spirits and de-stress while on vacation, all while taking advantage of tempting discounts on food and beverages. You can also try out the magic touch of the hotel's hairdresser that will unquestionably delight you.

If you can't wait to discover the amazing underwater world, stop by "llios" Dive Club & Aqua Center. Next, you can take a trip on the "Formula One" speed boat that is available at the hotel. You will also be able to enter "Elements" Club & Lounge at night for free. It's the American-inspired nightclub on ALDAU Art Promenade, offering the greatest food after hours, a plethora of nightly entertainment, and world-renowned DJs.

And always remember that returning to a familiar place feels like coming back home!